Behavior by Design

A few weeks ago, I presented to the California Nutrition Education Program, a great group of educators working to help Californians lead healthier lives.  My presentation was about how to use the Fogg Behavior Model along with some of my own techniques to design healthful habits in oneself and others.

The presentation is below.  Please excuse the unpolished speaker notes.

<h3><a href="https://www.nirandfar.com/" target="_blank">Nir Eyal</a></h3>

Nir Eyal

Hi, I'm Nir. For most of my career I've worked in the video gaming and advertising industries where I learned, applied, and at times rejected, the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives. Read more about me