

Change Your Mind.
Change Your Life.
Change Your Mind. Change Your Life.
Most of your limits aren’t physical. They’re psychological.
In Beyond Belief, bestselling author Nir Eyal reveals how the hidden assumptions you carry shape what you see, how you feel, and what you do—and how to replace them with beliefs that unlock your true potential.
Drawing on breakthrough research and real-world case studies, Beyond Belief gives you practical tools to make your beliefs work for you instead of against you.
Whether you’re leading a team, building something meaningful, or striving to become who you’re meant to be, this book will fundamentally change what you believe is possible.
What Readers Are Saying
If you want to think clearer, feel better, and do your best work, read Beyond Belief.
Ali Abdaal, Author of Feel-Good Productivity
You’ll reach the final page with both a new understanding of yourself and a suite of tools to propel your life forward.
Beyond Belief is a remarkable guide to the invisible forces that shape who we are and how we live. An empowering book that feels both deeply human and refreshingly practical.
Lori Gottlieb, Author of Maybe You Should Talk To Someone
I found it inspiring precisely because it rejects the syrupy promises of ‘positive thinking’ in favor of a rigorous, action-oriented approach to shaping our beliefs and thereby our lives.
Beyond Belief is the book I needed somebody to write, and I’m so glad that Nir Eyal wrote it. I absolutely devoured this book.
This is clear thinking for the inner world, a mental model for upgrading the software of the mind.
What You’ll Learn in Beyond Belief
Beyond Belief gives you the science and the system to go further than you thought possible.
Preorder Now to Unlock Exclusive Bonuses
⏰ Order by March 16, 2026 at 11:59 PM EST to receive your bonuses.
Live "Break Through" Workshop with Nir
Date: March 21, 2026 @ 12pm ET/4pm GMT
A live, interactive training where Nir walks you through the exact belief-transformation system he’s used with leaders at JPMorgan Chase, the United States Air Force, PwC, Amazon, and more.
You’ll walk away with:
- A clear list of your top limiting beliefs
- Your personalized belief-transformation plan
- A 30-day roadmap to reinforce your new beliefs
Virtual workshop details will be announced in early March 2026.
Can’t make it live? Full replay + all materials will be sent to you!
The 30-Day Belief Transformation Journal
Most people read the book, nod along, then do…nothing.
They don’t implement it because they don’t have a system for catching limiting beliefs and transforming them into liberating beliefs. That’s why we created this journal.
What’s inside:
- 30 days of guided prompts designed to reinforce belief-building habits
- Eight deep-dive exercises
- Daily “5-minute belief change” templates
- Places to track evidence supporting your new beliefs
We’ll be using this journal during the live workshop, so you can start implementing these strategies immediately.
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⏰ Order by March 16, 2026 at 11:59 PM EST to receive your bonuses.
Meet Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
He is the author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over 1 million copies in more than 30 languages. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award and being named among the best business and personal development books of the year by Amazon, Audible, and The Globe and Mail.
