A brilliant, science-backed guide that will change how you see yourself and what’s possible. I wish I read this book 10 years ago.
Steven Bartlett, Host of The Diary of a CEO
A transformative framework for improving relationships, enhancing health and resilience, and unlocking our potential to thrive in every area of life.
Gretchen Rubin, Author ofThe Happiness Project
Eyal shows how beliefs act as mental tools, and how learning to choose the right ones can unlock lasting motivation, resilience, and progress.
Charles Duhigg, Author of The Power of Habit

Change Your Mind.
Change Your Life.

Beyond Belief by Nir eyal hardcover 3D
Most of your limits aren’t physical. They’re psychological. In Beyond Belief, bestselling author Nir Eyal reveals how the hidden assumptions you carry shape what you see, how you feel, and what you do-and how to replace them with beliefs that unlock your true potential.

Change Your Mind. Change Your Life.

Most of your limits aren’t physical. They’re psychological.

In Beyond Belief, bestselling author Nir Eyal reveals how the hidden assumptions you carry shape what you see, how you feel, and what you do—and how to replace them with beliefs that unlock your true potential.

Drawing on breakthrough research and real-world case studies, Beyond Belief gives you practical tools to make your beliefs work for you instead of against you.

Whether you’re leading a team, building something meaningful, or striving to become who you’re meant to be, this book will fundamentally change what you believe is possible.

What Readers Are Saying

If you want to think clearer, feel better, and do your best work, read Beyond Belief.

Ali Abdaal, Author of Feel-Good Productivity

You’ll reach the final page with both a new understanding of yourself and a suite of tools to propel your life forward.

Daniel H. Pink, Author ofDrive

Beyond Belief is a remarkable guide to the invisible forces that shape who we are and how we live. An empowering book that feels both deeply human and refreshingly practical.

Lori Gottlieb, Author of Maybe You Should Talk To Someone

I found it inspiring precisely because it rejects the syrupy promises of ‘positive thinking’ in favor of a rigorous, action-oriented approach to shaping our beliefs and thereby our lives.

Oliver Burkeman, Author of Four Thousand Weeks

Beyond Belief is the book I needed somebody to write, and I’m so glad that Nir Eyal wrote it. I absolutely devoured this book.

Derek Thompson, Author ofAbundance

This is clear thinking for the inner world, a mental model for upgrading the software of the mind.

Shane Parrish, Author of Clear Thinking

What You’ll Learn in Beyond Belief

Spot hidden opportunities others overlook and turn them into competitive advantages.
Strengthen any relationship using four simple questions.
Live longer and feel stronger by leveraging the science of expectation.
Shatter mental and physical limits you once thought were fixed.

Beyond Belief gives you the science and the system to go further than you thought possible.

Preorder Now to Unlock Exclusive Bonuses

⏰ Order by March 16, 2026 at 11:59 PM EST to receive your bonuses.

Live "Break Through" Workshop with Nir

Date: March 21, 2026 @ 12pm ET/4pm GMT

A live, interactive training where Nir walks you through the exact belief-transformation system he’s used with leaders at JPMorgan Chase, the United States Air Force, PwC, Amazon, and more.

You’ll walk away with:

  • A clear list of your top limiting beliefs
  • Your personalized belief-transformation plan
  • A 30-day roadmap to reinforce your new beliefs

Virtual workshop details will be announced in early March 2026.
Can’t make it live? Full replay + all materials will be sent to you!

Beyond Belief journal on tabletop

The 30-Day Belief Transformation Journal

Most people read the book, nod along, then do…nothing.
They don’t implement it because they don’t have a system for catching limiting beliefs and transforming them into liberating beliefs. That’s why we created this journal.

What’s inside: 

  • 30 days of guided prompts designed to reinforce belief-building habits
  • Eight deep-dive exercises
  • Daily “5-minute belief change” templates
  • Places to track evidence supporting your new beliefs

We’ll be using this journal during the live workshop, so you can start implementing these strategies immediately.

Claim Your Bonuses

Follow these two steps to access to your preorder rewards.

BUY THE BOOK

Order Beyond Belief from your preferred retailer below.

REGISTER YOUR PURCHASE

Submit your order information to claim your bonuses.

⏰ Order by March 16, 2026 at 11:59 PM EST to receive your bonuses.

Meet Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

He is the author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over 1 million copies in more than 30 languages. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award and being named among the best business and personal development books of the year by Amazon, Audible, and The Globe and Mail.