About Nir Eyal
Nir Eyal is a globally recognized authority on behavior change and human potential. His research-backed frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. A former lecturer at the Stanford Graduate School of Business, Nir has collaborated with leaders and organizations worldwide to improve performance through behavior design.
He is the author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over one million copies in more than 30 languages. His third book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, reveals how hidden beliefs inadvertently shape outcomes and limits. His books have earned numerous accolades and have been named among the best in business and personal development by Amazon and Goodreads.
A seasoned entrepreneur and investor, Nir has founded and sold multiple companies and now invests in pioneering organizations that apply his methodologies, including Canva, Kahoot!, and others. In addition to writing at NirAndFar.com, his work has been featured in The New York Times and Harvard Business Review.
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