Hooked for Good: How Habit-Forming Products Improve Lives

Below is my opening presentation from Habit Summit highlighting examples of companies changing user behavior for good.

BTW – If you couldn’t attend the Habit Summit, you can get access to the presentations you missed here.

Schedule Maker: a Google Sheet to Plan Your Week
Cancel the New York Times? Good Luck Battling “Dark Patterns”
How to Start a Career in Behavioral Design
A Free Course on User Behavior
User Investment: Make Your Users Do the Work
Variable Rewards: Want To Hook Users? Drive Them Crazy
The Hooked Model: How to Manufacture Desire in 4 Steps

Nir Eyal

Hi, I'm Nir. For most of my career I've worked in the video gaming and advertising industries where I learned, applied, and at times rejected, the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives. Read more about me

Hooked for Good: How Habit-Forming Products Improve Lives

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