Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.”
Page clearly understands habits. As I wrote in my book, “Hooked: How to Build Habit-Forming Products,” frequently used products form sticky customer habits. But what if your product doesn’t pass Page’s Toothbrush Test? Perhaps you’d like people to use your product or service frequently, but it just doesn’t make sense to do so. (more…)
Changing user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success.
In this video, I provide a brief introduction to the three steps of Habit Testing. I explain how product designers use these steps to identify their devotees, codify what makes the product habit-forming, and modify the user experience accordingly.
Also, here’s a graphic to help you remember the 3 steps to Habit Testing — Identify, Codify, and Modify. If you find it helpful, don’t forget to share it.
My original article can be found here:
About a year ago, I wrote an essay about how to win your competition’s customers habits.
Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format and if you’d like to see more videos like this one…
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Below is my opening presentation from Habit Summit highlighting examples of companies changing user behavior for good.
BTW – If you couldn’t attend the Habit Summit, you can get access to the presentations you missed here.