Pinterest’s Obvious Secret

Note: This article was first published in Forbes

Executive Summary:

• Pinterest is onto something big, but few know its obvious secret.
• The success of Pinterest is because of its focus on reducing users’ cognitive load.
• Pinterest brilliantly aligns its user experience with its business objectives of getting users to consume, create and share content.
• Pinterest will soon have the richest consumer purchase intent data ever assembled.

Last week, I sat down for drinks with a few friends.  “Have you heard of this Pinterest website?” (more…)